At this point in our collective mobile experience, humans have swiped, tapped and pressed trillions of buttons trillions of times. The industry may be barely a decade old, but in this short time it has become a highly evolved space. Users expect to know how to navigate, select and move through an application seamlessly – often before they’ve even used it. At every stage of design we make sure to keep the user at the center of our process; applying iconography that makes sense at a glance, adopting gestures that feel familiar, and embracing layout frameworks that suggest how an app will work from get-go. Once a solid foundation is established, designing and engineering new experiences and ideas around these elements are key to creating a successful product.