We are incredibly proud of the talented team of people we’ve brought together. MEDL Heads, as we like to call ourselves. We enjoy our work. And we love that we are privileged to help create the future on a daily basis.
After a decade of developing technology, we’ve found a few truisms that influence our work and underlie our philosophy.
We merge design and engineering into a harmonious experience, which is much easier said than done. So how do we get designers and engineers to work together in unison? The answer is meet at 51%. When a team of two shares the weight of a task it’s assumed each person will give 50%. Ensuring no one steps on any toes, most people will naturally pull back from the other’s area of expertise. Each person then operates at an even lower percentage, leaving a gap in the work and potential. We encourage our team to reach for that extra percent into the other person’s territory; designers make development suggestions, QA folks suggest design fixes, project managers share ideas for architecture. The result is that each discipline helps to inform the other – and the shared experience makes the end product that much better.
At this point in our collective mobile experience, humans have swiped, tapped and pressed trillions of buttons trillions of times. The industry may be barely a decade old, but in this short time it has become a highly evolved space. Users expect to know how to navigate, select and move through an application seamlessly – often before they’ve even used it. At every stage of design we make sure to keep the user at the center of our process; applying iconography that makes sense at a glance, adopting gestures that feel familiar, and embracing layout frameworks that suggest how an app will work from get-go. Once a solid foundation is established, designing and engineering new experiences and ideas around these elements are key to creating a successful product.
Executive Vice President
Lead UI/UX Designer
VP of Sales & Marketing
Manager of Engineering
Sr. iOS Engineer
Our Executive Vice President is currently Vice Chair of the Board of this international organization which represents developers worldwide. Fellow Board members include representatives from Ford, Ericsson, Google, Intel, Facebook and other leaders in technology.