With 94% of all traffic going to organic search results over paid ads, SEO is more important than ever before. Search Engine Optimization is the practice of increasing the quality and quantity of website traffic and exposure to your brand. SEO is crucial for generating organic results, ranking high in the SERP, building brand credibility/awareness, and leading to a better user experience by helping consumers solve their problems quicker.
Here’s a guide of our top SEO dos:
DO: Analyze your target market.
In order to attract potential clients and generate more leads, you need to gear your strategies toward your target audience. Ultimately, your goal is to see what kind of content they want, or what they’re interested in. Using tools such as Google Analytics and Facebook Analytics can track in-depth information regarding the visitors of your audience.
DO: Create high-quality content and offer solutions.
In order to capture the attention of consumers, you need to offer fresh perspectives, new topics, and rare content. Blogs are helpful as they show expertise, your point of view, and build trust. 60% of people purchase a product after reading a blog post about it.
Remember that SEO is a long term process, so being consistent such as posting regularly is essential.
DO: Build high-quality backlinks
Inbound links are HTML hyperlinks that point from one website to another. Building high-quality backlinks help websites establish authority and rank higher. Links are one of the three most important ranking factors for Google. Having more links point to your website gives a higher reputation for search engines. Some ways to help you establish inbound links include reaching out to loyal customers to partner links, publishing blogs, and offering unique resources for users.
DO: Implement nofollow links.
Nofollow links do not influence search engine rankings and do not pass link equity. For example, having your website link on your social media accounts will not impact the popularity or reputation of your website. However, there is still an opportunity for the nofollow links to send traffic to your website and ultimately generate some leads.
DO: Take advantage of SEO tools.
SEO tools such as SEM rush and Ubersuggest help you rank higher on the search engine by generating keywords your competitors are ranking for and identifying related keywords. Yes, even the ones you have never thought of before! After considering the intent and goal of the users, it will be easier to identify the best keywords to use. SEO tools also have the ability to show high-converting keywords.
Here’s a guide of our top SEO don’ts:
DON’T: Purchase links or use unnatural links.
Purchasing links may help in the short run, but it will not be beneficial to your long-term goals. Not only does Google penalize the websites that engage in these foul plays, but these actions can also damage its reputation.
DON’T: Engage in excessive link exchange.
It is acceptable to link with your loyal customers and partners. However, engaging in excessive link exchange with sites you have no relationship with can cause penalties. Google’s quality guidelines warn against this move.
DON’T: Practice keyword stuffing.
Being unnecessarily redundant and adding unrelated keywords to your content can damage the user experience. The poor experience may drive potential customers away and hurt the quality of your brand. Eventually, people won’t come to your website for solutions in the future.
DON’T: Ignore the less popular keywords.
Although it is good to rank for the popular and general words, the intent of the users can be ambiguous. Vague words also lead to lower conversion rates. You may not attract the right audience with popular keywords. On the other hand, the long-tail keywords may convert better as they are more specific. The specific keywords show that people already have their minds set on something in particular and are close to making a purchase.
Although we are in a challenging time, you can take advantage of it. Focus on your SEO presence, continue to connect with your audience, and use this opportunity to allow your business to flourish.
If you’re looking for assistance improving your company’s SEO, we can help! Contact us today if you have any questions at firstname.lastname@example.org.