Dreamscape Immersive was launching a Virtual Reality experience unlike any other. Because for many, this would be their first time exploring the world of VR, the entire system needed to be seamless and cohesive. We needed to integrate multiple platforms to walk customers from discovery to purchase to check-in and into the VR immersion itself. Our team developed several front-end systems to handle customer transactions while tying into a centralized back-end.
The experience itself needed to feel like something you'd never seen before - while also feeling familiar enough to be intuitive. Buying a ticket needed to feel like departing on a journey to parts unknown - yet also be simple and friction-free. What's more, many of the back-end systems being developed by the team at Dreamscape were being constructed in parallel to the front-end engineering, making it imperative that agency and client maintain steady and comprehensive communications to make sure neither of us missed a step.
Dreamscape had undergone a significant branding exercise with their agency, Massive Change Network. We worked within the guidelines of this brand exploration - while also introducing design elements of our own - to bring the digital brand to life in a way that perfectly mirrored the retail, physical and marketing iterations of the brand.
Developing a Signature Visual Style
Along with the client and their agency, we determined that we were creating a "Virtual Reality travel agency." We pulled inspiration from European train station departure boards, train tickets, travel guides and travel posters.
We went through multiple rounds of design iteration to make sure Dreamscape and MCN were pleased with the overall direction before moving forward.
Flexible, Rich Media Content
Dreamscape’s experiences are individualized stories that take users to the bottom of the ocean’s depths, to an ancient adventure, and even to a nature preserve in outer space. Representing them visually needed to be as epic as the experiences themselves, and needed to allow for flexibility as locations and titles grow.
Dreamscape had a unique challenge in developing their ticketing system. Only six travellers can attend each showtime - and the facility shows many more shows per hour than a traditional movie experience. It was made even more complex given the ADA requirements of the theaters and the ticketing system. We needed to create a system that provides up-to-date showtimes, tracks the capacity of each showtime, and makes the entire system simple for our users. All while remaining consistent between both web and in-store tablet.