Dreamscape Immersive was launching a Virtual Reality experience unlike any other. Because for many, this would be their first time exploring the world of VR, the entire system needed to be seamless and cohesive. We needed to integrate multiple platforms to walk customers from discovery to purchase to check-in and into the VR immersion itself. Our team developed several front-end systems to handle customer transactions while tying into a centralized back-end.
The experience itself needed to feel like something you'd never seen before - while also feeling familiar enough to be intuitive. Buying a ticket needed to feel like departing on a journey to parts unknown - yet also be simple and friction-free. What's more, many of the back-end systems being developed by the team at Dreamscape were being constructed in parallel to the front-end engineering, making it imperative that agency and client maintain steady and comprehensive communications to make sure neither of us missed a step.
Dreamscape had undergone a significant branding exercise with their agency, Massive Change Network. We worked within the guidelines of this brand exploration - while also introducing design elements of our own - to bring the digital brand to life in a way that perfectly mirrored the retail, physical and marketing iterations of the brand.