A PEEK INTO THE DISTANT, AND NOT SO DISTANT, FUTURE

Mobile World Congress 2017 - San Francisco 

For years I’ve heard the stories of MWC Barcelona. The connections forged. The names dropped. The nightlife enjoyed. But as the President of MEDL Mobile, a mid-sized mobile development shop in Southern California, I’ve personally never felt the need to attend. A week abroad is an expensive trip for many reasons - both in terms of time away from the business and in terms of international flights. So when it was announced that MWC would be held in San Francisco this year, I jumped at the chance to attend.

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Michael GilmoreComment
JAWKU Speed & Your iOS Device

We recently worked with the team from JAWKU to release an app and wristband that allows high performance athletes to precisely measure and track their speed. This was a fun but challenging project, so we thought we’d share a little about what went into the development of JAWKU Speed.

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Michael GilmoreComment
We Beat the Blerch

How do you bring a character to life in a retro-styled 8bit mobile gaming experience? This was the objective at hand in my first assignment as a lead designer for the game, Beat the Blerch. The Blerch is procrastination’s incarnate, created by Matthew Inman for the Oatmeal series, an iconic comic strip. 

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Why ASO Matters

Apple and Google continue to gain new users daily, and mobile app developers are taking advantage of the influx of users. App stores mainly operate off user searches, making app stores the largest channel of discovering mobile apps, installs and downloads. The best way for measuring and adjusting and app listing is called App Store Optimization, and it provides key considerations for optimizing any mobile app.

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Michael GilmoreComment
Building Your Marketing Strategy Before You Launch Your Mobile App

As you get ready to launch your mobile app, it's vital to build your marketing strategy before you launch. When you are excited about the development of your new app, you want your audience to feel the same way. You need to build up the hype around your app by getting customers who are anticipating the release date. Figuring out how you are going to capture the attention of app users and increasing the chances of a download will help make your app more successful once it launches.

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Michael GilmoreComment