Why ASO Matters

Apple and Google continue to gain new users daily, and mobile app developers are taking advantage of the influx of users. App stores mainly operate off user searches, making app stores the largest channel of discovering mobile apps, installs and downloads. The best way for measuring and adjusting and app listing is called App Store Optimization, and it provides key considerations for optimizing any mobile app.

Read More
Michael GilmoreComment
Building Your Marketing Strategy Before You Launch Your Mobile App

As you get ready to launch your mobile app, it's vital to build your marketing strategy before you launch. When you are excited about the development of your new app, you want your audience to feel the same way. You need to build up the hype around your app by getting customers who are anticipating the release date. Figuring out how you are going to capture the attention of app users and increasing the chances of a download will help make your app more successful once it launches.

Read More
Michael GilmoreComment