A report from the Atlantic suggested that yesterday evening Rob Shoesmith continued his wait for the fabled smartphone despite the imminent threat the riots posed.
According to the report, Shoesmith has been waiting for the as-yet-unconfirmed smartphone for the best part of a month. Shoesmith has reportedly managed the sit-in by taking advantage of the numerous wireless hotspots in the area, working wirelessly from his laptop.
The iPhone 5 may have not been announced yet, but that hasn’t stopped Rob Shoesmith in the UK from starting to plan his time in line for the device. The marketer from the UK has started to construct plans set up a tent outside the Apple Store in London’s Covent Garden District, where he plans to hang out how ever long it takes for the new iPhone to be released.
Before you think this guy is a crazy phone fanatic – getting the iPhone is actually not his biggest goal. Being “that guy” in an Apple line has its perks, and Shoesmith has already started racking quite a few of them up. Turns out, there’s so much media attention on the first person in line that businesses are pumped about the idea of giving Shoesmith their products to use while he’s getting all that publicity.
People get very excited about the release of new Apple products. They drool. They caress and cradle them like newborns. They tweet and post about them nonstop.
Rob Shoesmith is planning to top all that. In what is either a clever gimmick or foolhardy challenge, the 29-year-old has camped outside the Covent Garden Apple store in London to await the arrival of the iPhone 5.
Then Launch Day Eve rolls around, and I end up carting myself off to the Valley Fair Apple Store and camping out for 14+ hours anyway. Not for the product, mind you — it’s more so to surround myself with eccentric people and see what the hardcore early adopter/Apple fanbase looks like. You know, for science or something. Friends and family call me crazy. (“You’re going to sleep in a mall?!” they’ll say. “For a whole night?!” as if Valley Fair transforms from a posh shopping mall to an in-door version of the streets of Compton as soon as the sun goes down. )
I’ve got nothing on this guy, though. He’ll be camping out for the iPhone 5 (which, of course, hasn’t actually been announced yet) for over a month, and has turned his would-be time-wasting into an entrepreneurial experiment of sorts.
Tagged apps: Problem Halved
One man (kind of) has the distinction of being the first person to get in line for the upcoming iPhone 5.
In what he calls a “marketing and PR experiment,” Robert Shoesmith is camping outside a London Apple Store until the iPhone 5 is released. Of course, as you know from our extensive coverage, the iPhone 5 has not even been announced yet. Rumors place the release date sometime in either September or October, however.
Tagged apps: Problem Halved
You will, by now, be familiar with those wild and needy people who line up outside Apple stores days and weeks before the company releases a new emotional security blanket.
I fear that the enthusiasm of these previous actors may ultimately be mere hopscotch when compared to the actions of Rob Shoesmith.
TechCrunch tells me that Shoesmith intends any day now to pitch a tent outside the Covent Garden Apple store in London.
On hearing this, you might be muttering: "But there's no release date for the iPhone 5." You might be even be wondering if there will be an iPhone 5.
This, however, doesn't deter Shoesmith. For he is not merely a lonely boy looking for a little attention. No, he claims to be a marketer and therefore is looking for a lot of attention.
A lighthearted motion-shooter from MEDL Mobile, Fruit Blast leverages the iOS mechanics and a bucket-wearing monkey into a memorable experience. Even though MEDL Mobile is the official face behind this title, a father and son team originally developed Fruit Blast. Mark Lewis and his son Parker wanted to design an app and with MEDL Mobile’s help, saw their dream come true. The initial launch of Fruit Blast met with little success, but the pair did not let their aspirations end there. After reworking their app, this relaunch of Fruit Blast is a title both father and son should be proud of.
Jersey GTL ($0.99) by MEDL MOBILE looks like a “Jersey Shore” game for the classic NES console.
You play a character who could be a stand in for Mike “The Situation” Torrentino. After a brief bit of fist pumping, you run down a New Jersey boardwalk in this side scroller, looking to score as many points as you can. Gameplay couldn’t be simpler.
You know the type, the uber-geek who pitches a tent and camps out for hours or even days to be the 1st to get [insert the MUST HAVE gadget of the year week here]. The iPhone 5 (or 4s…or whatever Apple is gonna call it) will be no exception as fan-boys/girls, techies, nerds, and hipsters are already scouring the web to find out when the device may release so they can get their camping gear ready.
Unlike the other early adopters willing to call-in sick or use up their remaining vacation balance just for bragging rights, Rob Shoesmith (garbage man turned mobile app developer) has other plans. He feels that Apple product releases are an event in and of themselves. So he has devised a plan that started as a gimmick to get companies to donate gear that will help him “survive the elements” while he waits for the new Apple smartphone, that has quickly spawned into a full-on marketing campaign that has already received global attention…and more gear than he knows what to do with.
As part of a publicity stunt, ex-binman Rob Shoesmith, dubbed ‘Britain’s Biggest Blagger’, has managed to nab £40k’s worth of goodies donated by companies. His plan? To camp outside the Apple Store for three weeks around the launch of the next iPhone and test all the products he manages to get.
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