Algorithm finds apps the right audience

Ask almost any mobile developer, and they'll tell you visibility is one of the hardest areas of the business to master.

Such is the wealth of apps on the market, it's especially easy for good games to get lost in the flood.

Up steps MEDL Mobile The firm believes its new system -which seeks out the consumers most likely to want the app in question - provides the solution.

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New iPhone shooter Fruit Blast

Fruit Blast was created by a father and son team, who had a dream to create a title for the App Store. They got in touch with California-based developer / incubator / marketer MEDL Mobile – creators of titles such as Boxhead: The Zombie Wars and Jungly Jump – and the rest is history.

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Tagged apps: Fruit Blast, Jungly Jump, Boxhead